Applied Wisdom
Opinion Research Made (much) Better
Applied Wisdom builds Opinion Opus, an AI+Human hybrid opinion research platform transforming an $84B industry at unprecedented speed, quality and cost.
WHY WE BUILT OPINION OPUS
The opinion research industry is stuck. Projects take weeks instead of days.
Qualitative studies cost $10,000–$20,000 for 8–12 people. Quantitative projects require large teams and manual analysis.
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Every stage requires costly manual labor via recruitment, design, moderation, coding, data cleaning, and analysis.
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Insights arrive too late to matter.
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Clients are paying 21st-century prices for 20th-century speed.
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Our team looked at this industry and built something:
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Better, Faster, Cheaper.
What Opinion Opus Does
Opinion Opus Disrupts
The opinion research industry charges premium prices for a process that hasn't changed in decades.
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Opinion Opus replaces the old model with an end-to-end research operating system, a new Quant-Qual hybrid category powered by AI recruitment, persona interviewing, and real-time predictive insights.
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The result: Better. Faster. Cheaper. All three, not a tradeoff.
By The Numbers
Qualitative focus group:
42 hours saved · $6,250 in cost savings
300-person live survey:
333 hours saved · $14,450 in cost savings
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The result: 80% reduction in time till completion and a 60% reduction in costs.
The Revenue Engine
We combine two revenue streams:
SaaS – Subscription access to the platform. Annual and monthly licenses, white-label options, API integrations. 80%+ gross margin.
RaaS (Research-as-a-Service) – Managed research projects for clients who want full-service support. High-value, recurring engagements.
The result: Predictable recurring revenue.
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The Team
We're researchers, engineers, and operators who've spent careers inside the problem we're solving.
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Our team combines deep expertise in polling methodology and qualitative research, 25+ years of experience building scalable AI systems, and a track record managing complex projects for defense, intelligence, and Fortune 500 clients.
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The result: A bootstrapped capability ready for the next level.
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Founders
Strategy. Systems. Results.
One built a research firm. One built influence and research systems for defense and intelligence.
Together: research meets AI.
